NJ Smiles Dental – Privacy Policy for Advertising & Communications

Effective Date: April 23rd, 2025
Practice Name: NJ Smiles Dental
Practice Address: 1170 St George’s Ave, Avenel NJ, 372 Chestnut Street, Union NJ
Contact Email: messages@njsmiles.net
Contact Phone: 732-218-6070

1. Commitment to Your Privacy

NJ Smiles Dental is committed to protecting your privacy and ensuring compliance with the Health Insurance Portability and Accountability Act (HIPAA) and relevant New Jersey privacy regulations. This policy describes how we collect, use, and protect your information when you respond to our advertising, fill out online forms, or otherwise engage with us digitally.

2. Information We Collect

We may collect the following personal and health-related information:

  • Name

  • Email address

  • Phone number

  • Zip code or general location

  • Dental service interests or goals

  • Health information relevant to requested dental services (optional)

We may also collect certain device information, IP addresses, and cookies to optimize ad performance (see Section 5).

3. How We Use Your Information

We use the information you voluntarily provide to:

  • Contact you about appointments, consultations, or services

  • Provide promotional offers related to NJ Smiles services

  • Respond to inquiries submitted through ads or forms

  • Improve user experience and ad relevance

  • Send appointment reminders or follow-ups via SMS or email

We do not sell or lease your personal information.

4. HIPAA & Protected Health Information (PHI)

If you provide health-related information via forms or during a conversation, that data is considered Protected Health Information (PHI) and is treated in accordance with HIPAA regulations. We safeguard this data using secure platforms and limit access to authorized personnel only.

We will never use PHI for advertising purposes without explicit written consent, and we do not disclose PHI to third parties for marketing outside NJ Smiles Dental.

5. Use of Cookies & Third-Party Tools

Our website and advertising platforms (e.g., Facebook, Google, GoHighLevel) may use cookies and pixels to:

  • Track ad performance

  • Retarget users who’ve visited our site

  • Measure conversion rates

These tools may collect anonymized browsing behavior. You can disable cookies in your browser settings or opt-out through the Digital Advertising Alliance at www.aboutads.info.

6. Opt-Out and Access Rights

You have the right to:

  • Opt out of marketing messages by replying “STOP” to SMS or clicking “Unsubscribe” in emails

  • Request access to the information we’ve collected

  • Request correction or deletion of your data (unless it is required for treatment or legal documentation)

To exercise these rights, contact us at [Insert Email] or call [Insert Phone Number].

7. Data Security

We maintain physical, electronic, and procedural safeguards that comply with federal and state laws to protect your information. Data is stored securely on HIPAA-compliant systems.

8. Updates to This Policy

We may update this policy periodically. Any changes will be posted on our website with a new effective date.